Analytics
Track engagement metrics and content performance
The analytics dashboard helps communications teams understand what content resonates with their organization and measure the reach of internal communications.
Dashboard overview
Access analytics from Analytics in the sidebar. The dashboard shows:
- Total reach — Unique readers across all channels
- Engagement rate — Percentage of subscribers who opened a post
- Trending posts — Most-read content in the last 7 days
- Active channels — Channels ranked by subscriber engagement
Post analytics
Each post has its own analytics view. Click the chart icon on any post to see:
| Metric | Description |
|---|---|
| Views | Number of unique readers |
| Read rate | Percentage of subscribers who opened the post |
| Avg. read time | How long readers spent on the post |
| Reactions | Breakdown of emoji reactions |
| Comments | Number and sentiment of comments |
| Share count | How many times the post was shared |
Channel analytics
Channel-level analytics aggregate data across all posts in a channel:
| Metric | Description |
|---|---|
| Subscribers | Total and growth over time |
| Posts published | Count by week/month |
| Avg. engagement | Mean read rate across posts |
| Top contributors | Most active publishers in the channel |
| Peak times | When subscribers are most active |
Organization analytics
Workspace admins have access to organization-wide metrics:
- Overall reach — What percentage of employees are active on Firmreader
- Department breakdown — Engagement by team or department
- Content velocity — How frequently content is published
- Notification effectiveness — Click-through rates by notification type
Exporting data
Export analytics data as CSV from any dashboard view. Click Export in the top right corner and select the date range.
Available export formats:
- CSV for spreadsheet analysis
- JSON for programmatic use
- PDF for executive summaries
Read receipts
When enabled, publishers can see exactly who has and hasn't read a specific post. This is useful for compliance-critical communications like policy updates.
Read receipts are off by default and must be enabled per-post by the author. Users are informed when a post has read receipts enabled.
Scheduled reports
Set up automated reports that are emailed to stakeholders on a recurring schedule.
Go to Analytics > Scheduled Reports and configure:
| Setting | Options |
|---|---|
| Frequency | Daily, weekly, or monthly |
| Recipients | Any workspace member or external email |
| Scope | Specific channels or entire workspace |
| Format | PDF summary or detailed CSV |