Running a Campaign
Plan, schedule, and measure a multi-post internal campaign
A campaign is a series of related posts published over time — an open-enrollment push, a values rollout, or a product launch announcement. Firmreader treats each post individually, so a little planning keeps the series coherent.
Plan the sequence
Use a dedicated channel for the campaign, or publish into an existing high-traffic channel like Company News.
Draft each post up front so the narrative builds. A typical campaign runs 3–5 posts spaced a few days apart.
Use Schedule instead of Publish now to lock in the cadence. Scheduled posts can be edited until they go live.
Suggested cadence
| Day | Post | Priority |
|---|---|---|
| 1 | Kickoff announcement | High |
| 4 | Deep dive / details | Normal |
| 8 | FAQ and resources | Normal |
| 11 | Deadline reminder | High |
Track performance
Group your campaign posts by tagging them with a shared label, then compare read rates across the series in the analytics dashboard.
Use High priority sparingly — reserve it for the kickoff and the final reminder so push notifications keep their impact.